Huawei will find it hard to re-image after ending Raiders deal

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The repercussions look to be significant for Huawei after ending a near-decade long partnership with the Canberra Raiders. This was Huawei’s largest advertising deal in Australia and are now left with scarce options in trying to re-brand themselves, as an organisation who Australian’s can trust.

Time will tell if they can claw back a respectable reputation in Australia and the globe.

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