Image by

Electioneering and political advertising is devised to appeal not to those who are already sold on their chosen party, but rather to attract swinging voters. Author Dee Madigan gives an insight to why negative ads are effective and how the strange relationship between politicians and the media plays into what we see on our screens and hear on our radios.

(Visited 100 times, 1 visits today)
Download Audio

The Wire is produced in partnership by

Contributor Stations

Supporters and Program Distribution