Old and new media battle it out on the Internet
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Cyberwars are heating up as old and new media vie for prominence on the internet. The Warner Music Group has withdrawn most of their tracks from You Tube, having failed to negotiate a contract with the video sharing website. And as we go to air, the social networking site Facebook is demonstrating its new Instant Polling tool at the World Economic Forum in Switzerland. So as user pays becomes a reality on the web, how will marketers and their audiences negotiate online trading?
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