Sandy Hook Promise’s latest campaign reignites US gun reform debate


Sandy Hook Promise has caused controversy online, with the debut of their “Back to School Essentials” public service announcement leaving viewers shocked.

The organisation’s latest PSA starts off as a cheery, back-to-school ad but soon turns dark, depicting students using everyday school items to survive a mass shooting.

The confronting campaign is meant to teach students and adults how to recognise threats and warning signs, and promote gun control in America.

The PSA is one of many launched by the not-for-profit, which was founded in light of the 2012 Sandy Hook tragedy.


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