Who won the election ad war?
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With the election just over a day away now – a blackout on all election advertising was imposed from 12am this morning. After being bombarded with election advertising during the 5 and a half weeks since Prime Minister John Howard first called the election, we can now enjoy some peace and quiet. Researchers from UniSA’s Institute of Marketing Science conducted a public survey on the advertising and the Wire spoke with research fellow Dr Jenni Romanuik to find out who the ad wars of election 007.
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