Soften the Fck Up campaign to drop suicide rates

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A new online campaign wants men to ditch the tough, alpha male attitude and face up to their problems. Using a confronting slogan to cut through to guys, the goal is to drop the stigma of mental health and reduce high suicide rates. Six thousand dollars is needed before the project launches on the 15th of July and the organisers are a third of the way there. Warning – the following report uses strong language.  For crisis support, call Lifeline on 13 11 14

 

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