New campaign highlights harmful gender stereotypes in Australian ads

Image Credit: Women’s Health Victoria (2024) shEqual [Website] Women’s Health Victoria, Melbourne. Available from:

Women’s Health Victoria has launched a new campaign under their Shequal initiative, hoping to highlight and challenge harmful gender stereotypes in advertising

The video titled ‘Commercial Breakdown,’ features well-known comedians Alex Lee and Lewis Garnham, who call out the harmful messages in recent Australian ads, and the social impact they can have.

To watch the campaign video, visit

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