The Wire

In the US and in Australia there’s a growing trend towards the ready packaged news story which is really just advertising or propaganda. PR companies working for government and industry are getting very good at producing what looks exactly like a news story and over-stretched media outlets are putting such stories into their bulletins – and the public never knows a thing. In the US the Centre for Freedom and Democracy has put in a complaint to the federal regulator and freelance writer for PR Watch Bob Burton says this will force journalists and the industry to confront the ethical issue head on.

PR Watch website