Participation levels for playing football have never been higher in Australia and it is now the number one team sport in the country.
However, the majority of those that play, are not interested in watching our professional leagues. One of the most publicised methods to gain further fan engagement is to introduce new teams in new regions.
Recently, a third club in Sydney launched an application to the FFA, hoping to expand and become part of Australia’s professional leagues. But is expansion really the solution?