Corporate responsibility or brand building: the business of social causes

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Last week, the CEO of Quantas Alan Joyce, copped a pie in the face from an anti same-sex marriage protester, over the company’s open support of the “until we all belong” campaign, and in March, pubs all over Australia boycotted Coopers beer in protest of it’s video debating marriage equality.With all the controversy, many have been debating whether businesses should get involved in social issues in the first place, or simply stick to business as usual.

While Clint McGilvray of The Equality Campaign said he welcomes any business or local organisation who wanted to further their cause, Carl Rhodes, a society and business researcher from University of Technology Sydney, was more sceptical.

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