Big tobacco companies are refusing to take new plain packaging laws lying down and today marks the start of their High Court challenge to the government policy. Under the changes set to take place in December this year, tobacco companies will be banned from putting their logos on cigarette packages.

But the tobacco industry sees this as a breach of intellectual property rights and is fighting on the domestic and global scale to protect its trademarks.

The Wire contacted Philip Morris International Australia, but didn’t receive a response in time for this broadcast.

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