The Wire

A new report from the Food for Health Alliance reveals that companies are misleading parents about the contents of packaged baby and toddler foods.

The report highlights deceptive marketing practices, such as using fruit imagery and claims like “no added sugar,” which often mask the high sugar and processed nature of these products.

With food ministers set to decide on new regulations in the coming weeks, the report calls for stricter standards to ensure these foods support children’s health and development.