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Social media bringing about corporate social responsibility   
Monday, 8 October 2012

Produced by Natasha Egan

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Social media is succeeding in putting pressure on Sydney broadcaster Alan Jones where regulation has failed, according to an expert in corporate social responsibility. The campaign calling on 2GB and advertisers to end their association with Alan Jones has arguably been successful. 2GB has made Jones’s program ad-free in response to a multitude of advertisers pulling their money from the show.

The public outcry this time is in response to Jones’s comments that the Prime Minister’s father died of shame, which he made at a Young Liberals conference. But Michael Callaghan from Deakin University says a history of unpunished derogatory comments is spurring the public on. (Image by ^CiViLoN^ on Flickr)

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Michael Callaghan - Lecturer in Marketing, Deakin University
Eva Cox - Professorial Fellow, University of Technology, Sydney

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