How new media is being used to sell alcohol to our youth
Wednesday, 19 September 2012
Produced by Sean Jelinek
Alcohol companies spend billions of dollars a year on advertising, much of it directed at young people and they’re using new media to do it. Social media is being used as a modern platform for alcohol companies to engage Australia's youth in drinking culture, before they reach the legal age to do so.
Today the Australian Medical Association held a summit to look at how messages about alcohol are getting to young people and what can be done about it.
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Steve Hambleton - AMA President
Denita Wawn - CEO of Brewers Association of Australian and New Zealand
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